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Revenue management tips for the busy executive

During the past several years, revenue management has been experiencing what we like to refer to as “scope creep.”…


 

The Future of How Travelers Evaluate Hotels

Ten years ago, travelers had to base their booking decisions on traditional advertisements and marketing. This was the only available information to go off of when booking. Then, user-generated content came along and changed everything, introducing user-generated content to the travel industry…


Technology investments to be a top priority in hospitality on technology Technology investment is featuring as a key priority for hoteliers for 2014. 70 per cent of hoteliers responded to having set aside budgets for technology investment this fiscal year…


Be found and booked through your website

Now guests are on your hotel website and they are trying to make a booking- but there’s no additional drive to make a bookings? Do you have special promotions displayed on your website?…


Why hoteliers need to adopt a lean distribution model?

As a hotelier you’re constantly faced with the challenge of implementing a distribution strategy that is responsive to customer demands at all points in time…


Leveraging the changing trends in dynamic pricing

Hotel pricing is heavily influenced by consumer behaviour. As a revenue manager, there are various factors that have to be considered when deciding the distribution strategy…


30 Ways to Build the Grows an Audience

Face to face salespeople have known this for decades, but some content marketers are still struggling to get it right. Unlock this reader response for more comments, social shares, and followers…


12 Writing Exercises That Will Transform

And that’s what the following 12 exercises are all about: helping you flesh out and sharpen that overriding need without repeating yourself…


7 Holiday Email Marketing Mistakes you Must Avoid

Picture yourself as the end user. You would already be flooded with marketing emails that are centered around the Christmas season or the New Year. Research and find out about relevant but lesser-known holidays towards the year end…


 

Is Email Marketing working for you?

 Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email?  Here are a few thoughts…


Learning the tricks of the trade

Pinning their hopes on corporate jobs, management aspirants look forward to a bright road ahead. However, industry expert feel students need to sharpen their professional skills. Amid many career avenues, management education is still a lucrative option…


10 Steps to a Secure WordPress Website

Every day, some scary report about a major site being hacked or a sensitive database being compromised hits the web … and freaks everyone out…


 

10 Secrets to More Magnetic Copy

Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us…


5 Reasons Why Every Hotel Should Have Its Own Website

Hotels part of a big brand may not have a website to call their own but rather only have a page extension on their brand’s site. Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online…


Persuasion is about understanding

Understanding leads to acceptance when the product is relevant and high-quality, the offer is attractive, and perhaps most important, when the message is sound and well-targeted…


 

Premise Step Two: Execute with the 5 P Approach

The 4 P structure, on the other hand, consists of promise, picture, proof, and push in place of the four elements of attention, interest, desire, and action. The 4 Ps provide more expansive elements…


Premise Step One: Create the Concept

Great ideas are unique. There’s no formula for innovative ideas, and anyone who tries to tell you otherwise is selling the slickest of snake oil…


 

10 Rules for Writing First Drafts

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.


10 Effective Ways to Get More Blog Subscribers

So here are 10 specific strategies you can begin to implement today and start getting more blog subscribers right away…


 

8 Strange Rituals of Productive Writers

Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought…


7 Ways to Simplify Complex Content

But here’s the harsh truth: every bit of knowledge in the whole world is completely meaningless if you don’t do this one thing…


7 Ways to Improve Your Writing

You’ve heard this one a million times. Tight, concise, easy-to-read pieces are heaven for readers. Long, complex, convoluted ones are just confusing…


6 Proven Ways to Boost the Conversion Rates

Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on. But we fail to optimize calls to action for pretty simple reasons, all of which are complete…


5 Landing Page Mistakes that Crush Conversion Rates

A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with list personals. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up…


5 Key Questions and Focus Areas in Email Marketing

Social, local and mobile marketing are changing the way content is delivered to consumers. With animated images, countdown timers, live social media content and rendering for different screens, email marketing has become fancy too…


4 Steps to Finding Your Ideal Writing Voice

Voice is one of the most important elements of a successful blog.Without voice, new arrivals to your blog won’t read beyond the first paragraph.Give your readers a strong voice, though, and they won’t be able to keep their hot little fingers off that RSS button…


3 Ways Your Web Design Can Better Connect to Audience

There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference. Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!…


The Most Important Skill for Great Leaders

What makes a great leader? You are probably thinking it’s something buzzword-worthy like confidence.  Or maybe vision.  Or emotional intelligence—you hear about that one all the time.  For sure, those are all good qualities for a leader to have, but the answer is actually trustworthiness…


TELEMARKETING TIPS

Nothing is more direct than a phone call. The problem is, no marketing means is more demanding for your employees (or yourself). Bottom line?…


 

HOW TO DEVELOP A Telemarketing Script

With telemarketing, you need to get your message across, avoid being distracted by your listener, and keep control of the conversation. Scripting your calls beforehand enables you to accomplish these goals…


 TELEMARKETING SCRIPT Sample

Hi Mr/Ms [CONTACT NAME]. My name is [YOUR NAME] and I’m calling from [COMPANY]. How are you this morning/afternoon?…


 

 

You’re fired! How should leaders sack an employee?

It’s a scenario that many managers dread, and perhaps with good reason. It can end in tears, tempers and, if you get it wrong, a costly employment tribunal. Sacking a member of staff is never going to be pleasant, but it’s a necessary part of the job when you’re a manager. So, what is the right way to do it?


Why Your Hotel Isn’t Showing Up On Facebook Feeds

The regular eye that quickly glazes over its news feed and skims stories wouldn’t recognize any layout changes on the news feed. However, just because you can’t see them doesn’t mean they’re not there. The algorithmic changes Facebook implemented to its news feed dramatically impacts everyday users and brands alike…


Content Marketing, Mobile And Other Important Hotel Marketing

It’s helpful because it provides consumers with an opportunity to have their questions answered on their terms. It’s engaging and so it’s more emotional and therefore more memorable…


7 Ways You Can Master The Art Of Web Analytics

The creative design of websites differ from brand to brand; however, there are many common elements that all the top web pages share that make them both effective in their conversion rate and aesthetically pleasing to the visitors…


The Modern Craftsman’s Guide: Work with Dignity

When searching for a new job it’s easy to romanticize a fancy title, high salary, or great benefits. All these things are important, but the best, most satisfying, work comes when we feel that we are truly working with dignity…


The Comparison Trap: How to Enjoy the Success of Others

First thing in the morning, I check Twitter, only to have it list off for me all the ways I’ve already fallen behind. A colleague has released a new e-book. Two of my design heroes are announcing a collaborative project. One of my old college buddies has posted a video trailer for an upcoming online program, and she looks phenomenal, polished, charismatic…


The 5 Behaviors That Make You a Coworking Space Pro

The nature of the American workforce is rapidly changing, with more of us telecommuting or starting businesses out of our homes than ever before. It’s no surprise, then, that there’s been a recent surge in people taking up residency in coworking spaces...


Nobody Knows What The Hell They Are Doing

There’s an old puzzle that philosophers like to ponder: how could you ever be certain that anyone else has a mind at all? The truth is that you can’t. Ultimately, even our closest relatives—people we’ve known for decades…


How to Stop the Infighting -Conduct a Creative Ideation Session

The two most aggressive people in the group are speaking loudly and fighting for what they perceive is the right idea. An hour goes by with no progress. It ends with half-baked ideas sent over to the client and an uneasy feeling all around…


 

How to Apply Lateral Thinking to Your Creative Work

Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon. Which do you go through?


how to not be a terrible manager

Nor are good managers selfish. They understand that their actions affect team motivation and performance so they learn what inspires each and every one of them, and then adapt their approach to engage each individual…


 

Social Media on Mobiles

Social Media presence on mobiles is important and most of us have taken a good note of it too. However, the hot topic of discussion among hoteliers and social media marketers nowadays is ‘SoLoMo’. It is a perfect blend of ‘Social, Local and Mobile’. The faster you embrace SoLoMo, the better will be your ROI…


 

Guest Reviews Affects the Hotel Bookings

Hoteliers and marketing consultants differ in their views about the role of reviews. Some bat for it, some don’t. However, the fact is that Trip Advisor had 260 million unique monthly visitors in 2013…


 

Marketing Campaigns The Perfect Landing

When it comes to drawing traffic to hotel websites through online marketing, nothing can beat a plain email. Email continues to be used to build and maintain strong customer relationships.


 

Bring In Parity And Get The Cash Registers Ringing

Whenever the topic of ‘parity’ crops up, the rate parity is what everyone will think of. Every hotel revenue manager is worried about rate parity…


 

Effective steps to manage e-mails

So, when your customers are constantly checking their phones for e-mails, can you be left behind in answering their e-mails? In this age of cutthroat competition, can you afford to miss out on your guests and prospective guests’ e-mails?


Turn Good Visuals Into Great Hotel Stories

Three tips to help you take a step back, gain a clearer perspective and convert your good visuals into great hotel stories…


 

Online Reviews To Tell Your Hotel’s Story

Online reviews. We know it’s a love-hate relationship. Negative reviews can be biased and unfair. However, on the other hand, positive reviews can be very useful and give travel shoppers a glimpse of the experience they’ll have and prompt them to make the booking…


3 times ROI after Photography for Hotel Website

Images & graphics are going to be the biggest challenge as the online world moves from textual content to visuals. This got us thinking. Why just on social media…


 

Assessment Program for Learning and Training

When it comes to planning an assessment, an organization needs to look beyond working out just the assessment structure. Structure and format are important…


 

FINDING THE RIGHT BUSINESS IS THE KEY

Whether the business idea is original, borrowed, or bought, it is essential for start-up entrepreneurs to select the ventures according to the need which includes potential, emerging, unsatisfied and unsolved needs of the society…


 

Mistakes That Are Hurting Your Twitter Conversion

Most of us place the URL at the end of the Tweet. Studies show that the highest CTR is achieved in Tweets where the link comes around the middle of the content…


 

Business Seek Business-Ready Prospects

The side effect of business leaders expecting that all young applicants have computer skills is that baseline technology affinity becomes a commodity…


 

Expected to Be Technically Savvy

PCs were becoming fixtures in homes and the Internet was emerging as a vital information source and conduit for commerce…


 

Today, all jobs are Technology Jobs

When university students graduate, they will enter a business world that is markedly different than the one their parents and many of their professors entered in previous decades…