SEO Wrting is an Art, you can do it potentially with important attention.
Search engine optimization efforts can do wonders to boost web visibility and increase healthy web traffic. Many SEO methods can be implemented to make websites appear at the top of the organic search. However, the soul of a website lies in the quality of its content. Having the ability to write valuable content for your audience is important. But it’s even better to know how to write content that ranks high in search.
Here is everything you need to know to rank high in major search engines such as Google, Yahoo and Bing.
In this Post
What Is SEO Writing?
The Internet is a great digital arena where people only need to type a few words and hit Search to find what they are looking for. Search engines bring fresh and platters of information right to our computer screens. So it’s ideal to gain traction with search engines to market products, services, and information to the people who need them (i.e., those who are searching for them). Strong SEO writing can bring your webpages to the top of those search results.
Search engine optimized writing focuses on creating web content designed to rank for targeted keyword phrases. Good SEO content is written not only to engage readers and visitors with valuable information. It is also optimized to rank high in search engines for terms that are frequently searched. In other words, if you want your webpage to rank on the first page of Google when best diet pill is searched, you must optimize that page so Google’s ranking algorithm can determine that it should be on top.
What Is SEO Writing Based On?
As search engine spiders crawl websites, they take note of how words are being used on each page. Google’s search algorithm factors over 200 signals combined to determine how relevant a webpage is for various keyword phrases and in what position it should rank. These algorithmic principles include complex methodologies, such as Latent Dirichlet Allocation (LDA), term frequency–inverse document frequency (tf–idf), and the Language Module (LM).
However, at a basic level, SEO writing is simply creating content that is rich with keywords and other elements that are relevant to the search term you want to target. Strong SEO writing makes your content attuned to both readers and search engine algorithms — a definite way of putting your website on the digital map.
Suggested Reading: How to Write SEO Articles
SEO Content Writing Basics
There is some basic terminology:
From a reader’s perspective, a keyword is simply a word or phrase that is being used in a search query. From a website owner’s point of view, it is the word or phrase that an optimized webpage is targeting to rank highly for. To determine the success of targeting, keywords are normally associated with a monthly search volume, which can be provided by various keyword tools.
Good SEO tactics entail optimizing webpages around keywords that get a lot of search volume. There are short tail and long tail keyword phrases. Typically, the more words in a keyword phrase, the less monthly search volume it has.
Short Tail: ink cartridges – 18,100 searches per month
Long Tail: hp 61 black ink cartridge- 1,900 searches per month
Conjunctions, articles, some prepositions, and lexical words are not considered keywords because millions of websites use these words. However, they can be used to refine search queries and get more specific results.
Keyword density, usually expressed in a percentage, is the rate at which a keyword or keyword phrase appears in a given content. It establishes how frequently information is presented in a webpage, helping to determine the relevance it has to keywords or phrases.
Keyword density is simply obtained by counting the number of times a keyword or phrase appears in an article, dividing it by the total number of words, and multiplying it by a hundred. Let’s say that the word “telecommunications” appears ten times within your 500-word article. Your corresponding keyword density is computed at two percent.
Meta tags are short snippets of HTML that summarize your content. They are primarily used to aid search engines and other online services. Even though this data is not visible to users while they are on your webpage, it is visible when the webpage appears in search engines. The most common meta tags used in SEO are the meta title, meta description, and meta keyword tags.
Heading tags are the core structure of your webpage, making it a whole lot easier for both humans and search-bots to understand your content. Think of heading tags as lending your content the easily understood format of structured notes, outlines, or a table of contents. There is a hierarchy of heading tags. Your article title should be marked with an H1 tag. Subheadings supporting your titles are H2 tags, subsections under an H2 are H3 tags and so on. Using a structured methodology to present your content is beneficial to both search engines and your reader. It is considered a best practice in SEO writing.
There are three primary forms of structured metadata — microdata, microformats or RDFa — to help search engines find structured semantic content within webpages. Such information, when related to reviews, people profiles, business listings, videos and events, is used by Google to enhance the snippets you find in search engine results pages or SERPs.