Leading French luxury beauty brand Lancôme celebrated its 80th anniversary recently and unveiled its latest makeup revolution `Miracle Cushion’ a first-of-its-kind liquid foundation in a compact form in India. Bollywood actress Aditi Rao Hydari unveiled the new product, which also won the Vogue Beauty Award for the Best Foundation in 2015.
The product is innovative and is set, like the BB cream before it, to redefine the rules of the market and win over women previously uninterested in complexion makeup.
Infused with fluid makeup, the liq uid cushion compact provides the blur effect of a BB cream, along with the practicality of a compact.
Apart from providing buildable, flawless coverage, this new product is designed to combine makeup results with skincare benefits, and includes a meticulous ingredient selection inc luding symwhite for skin-lightening and de-pigmentation and adenosine for its anti-wrinkle properties. Its unique polymer fuses with skin to envelop it in softness and comfort while offering day-long wear. It protects the complexion from UVA and UVB with its SPF 23PA++, to help prevent the formation of age spots and from signs of sun-related photo-ageing. It delivers cooling and a moist sensation with a four-hour hydration and the texture of the foundation has a blur effect, which reduces skin imperfections.
The brand has its full-line product range in 10 locations across the country and remains a favourite amongst women all ages for its iconic products like Genifique, Hypnose Mascara, L’Absolu Rouge Lipsticks and its luxury skincare range Absolue. Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong’O and Lily Collins are the beautiful ambassadors of the brand.Smira Bakshi, brand general manager, “Lancôme is for women across all ages and truly celebrates happy beauty. It has something for everyoneinnovative skincare, exciting makeup and sensorial fragrances, with the rose at the very heart of the brand.“
Source: Times of India 21 Dec’2015