Google Analytics – An excellent tool for gathering data regarding traffic, visitor geographical location, bounce rates and more.
Moz – Another tool used to track your SEO campaign progress delivering important website metrics including link data (internal/external), website ranking, search visibility and more.
Linklicious – A link pinging tool. Use this once you have created blog posts or developed some content to be indexed by Google and other search engines.
Empire Avenue – A marketing tool where other marketers and entrepreneurs promote their content and websites. The tool is based on an interesting reward system that stimulates marketing efforts in a mutual gain for users.
TribePro – Another type of marketing community-based tool where users can help each other streamline their marketing efforts by calling upon their peers to stimulate growth and traffic.
Social Analytics Extension (Chrome) – This tool aids you in finding any mentions or links on various Social Media sites regarding your website.
SEO Quake Extension (Chrome) – A very helpful tool when viewing a websites indexing stats, links (internal vs. external), site rankings and website diagnostics.
PageRank Tool – Another web diagnostics tool that aids the SEO specialist in analyzing current and ongoing SEO efforts.