Get a grasp on what your readers are looking for. Understanding your users’ intentions is the most common tip in web content development and it’s really spot on. You can only gather healthy traffic from people who actually find value in your website. So make sure that your web content is up-to-date, relevant, and valuable to your target audience.
Within the spheres of SEO, content has always been the king. High quality articles should be at the core of your SEO writing, because you’re developing your website to communicate with your human readers and customers. The search engines are merely the bridges that connect you with your readers. Always write web content for your readers first, then apply SEO techniques to make it visible to search engines.
Focusing on the content is not enough to bring healthy traffic to your doorstep and boost your website rankings. The digital world is purely written in codes, so it’s also important to check the technical aspects of your website. Check your website for broken link structures that can prevent search engine spiders from crawling and indexing your entire website. Maintaining good website architecture is beneficial to both your readers and the search engine bots.
Make sure you have a good user interface that delivers a great user experience. Aside from the usual website ranking metrics (PageRank, AuthorRank, etc.), Google also keeps an eye on your pages’ bounce rates. This is the length of time that a user stays on your page before bouncing back to the SERPs. A low bounce rate is a good indication that people stay longer on your website, perhaps to read more of your articles or to find something relevant to their search.
A great user experience is one of the best rewards for your readers. Explore your options to spice up your website — you can get creative and use cool animations to tickle your readers’ eyes. Always use clean and clutter-free website templates and make sure that your layouts keep your web content organized. It’s a good SEO practice to back up your great content with an equally enticing page setup that won’t make it difficult for your readers to see your content. Make sure that the text and background colors don’t clash horribly and that there is enough white space for your readers’ eyes to breathe.
Enrich your pages by adding multimedia content into your website. Most visitors love to see videos, pictures, slideshows and animations on your website. Just make sure that your media-rich content is relevant to your page’s topic. Videos work well to showing your readers how to follow through a process, while infographics are a great way to summarize confusing topics. Keep in mind, though, that multimedia content should be accompanied by keyword-rich text descriptions because search engine spiders can’t see it.
One best practice that works even better than the traditional SEO advice of writing interesting web content for your readers is creating write-ups that use questions for the title of the article and putting the answers on the content body. This format optimizes your content for search engines because people’s queries are usually in a question format. When you think of SEO writing, try to come up with the words that people might ask a search engine and use them as a title. Then follow up the question by answering it in the body of the article in a comprehensive and engaging way that readers enjoy.
Duplicate content is a major bummer in the world of search engines. Always write unique content for your site unless you want Google to slap you with penalties. Oftentimes, search engine spiders can detect duplicate content on your website even if you actually don’t have any. Poor link structure can be causing this problem, so it’s also best to check your website’s architecture.