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7 Scientifically Backed Copywriting Tips

The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art,...

7 Things the Great Copywriters Wish You Knew

Here are 7 strategies you’ll want to swipe from the rich tradition of direct response copywriting: 1: Headlines, headlines, headlines Copywriters know that if the headline...

How do you know what people want?

The battle is won or lost, right here. Put me up against the greatest writer in the world, and if I understand the audience...

Copywriting- It’s all about the premise

As a term in formal logic, the premise is a proposition supporting a certain conclusion. Applied to copywriting, I use the word premise to...