Smelling sweet: A candy that doubles as deo

There are sprays, roll-ons, and sticks. Now one Bulgarian candy-maker is offering a new kind of deodorant: in the form of delicious sweets.

“It’s an old saying that true beauty comes from inside…. Why not from a candy?“ Ventsislav Peychev, an owner of Bulgaria’s small Alpi candy factory, said.

He claims his video perfume candy can neutralize body odor and replace it with a lingering sweet scent for up to six hours, depending on a person’s size and how many sweets they gobble up. The sweets -which look like typical bonbons and are available in hard, chewy and even sugar-free versions -are based on research by Japanese scientists who found that a major component of rose oil, geraniol, was not broken down by the body but excreted through the skin.

sweet candyBulgaria, the European Union’s poorest country, is a major producer of rose oil.

“Geraniol is an antipode of garlic… It also comes out through the pores but instead of leaving a bad smell, it perfumes the body,“ said Peychev.

Awarded a bronze medal at the Geneva Exhibition of Inventions in 2011, and a technical innovation award at the SIAL food exhibition in Paris this past October, the deodorant candy, selling for $5.98 (4.81 euros) a pack on, is already on sale in the US, Asia, and several European counties.

Although the concept is not new, Peychev’s product is the only one on the market now after a Japanese manufacturer stopped making its Otoko Kaoru chewing gum based on the same idea.

Each piece of Peychev”s candy contains three milligrams of geraniol-rich rose or lavender essential oil, which apparently men prefer. “This quantity is enough for the smell to last for six hours depending on the body mass of consumer, an average of 65kgs. Heavier people should eat more -two, three, four,“ said Dimitar Hadzhikinov, a professor at the Plovdiv University of Food Technology, who helped Alpi develop the candy.

A correspondent who stuffed herself with the bonbons said she did smell even more sweetly than usual afterward, although not one exactly of roses. Also, a whiff remained long after.

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