Persuasion is about understanding

Understanding leads to acceptance when the product is relevant and high-quality, the offer is attractive, and perhaps most important when the message is sound and well-targeted.

Don’t assume people understand on their own. It’s a noisy world out there, so you’ve got to educate people with an instantly tangible and meaningful premise.

Good copy simply educates the reader in a way that the brain finds appealing. And a big part of the brain-friendly language is the compelling structure that people need to see things your way.premise

Is this all I need?

If you’ve been writing copy for a while but struggling, I hope this overview of “how to begin” has helped. As I said, it wasn’t until I got the importance of the premise as it relates to the prospect that I started to understand what I was doing, and my copy improved drastically.

If you’re just beginning to study copywriting, hopefully, what you’ve read will save you time and frustration. Learning the tried-and-true tactics isn’t that tough — it’s knowing how to apply them in the context of the big picture.

That being said, no, this is not all you need.

I’m still learning how to write better copy all the time. So is everyone who takes this craft seriously, because you can always get better.

I’ve read just about every copywriting book, course, and manual I could get my hands on. And so should you.

Of course, we’ll continue to educate you on copy techniques and conversion optimization as part of your purchase of our Premise landing page software for WordPress. When it comes down to it, it’s the crafting of the message that matters more than the page it’s hosted on, which is why education is such a big part of Premise.

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