Instagram Shopping is good to grow your eCommerce business

Instagram became the biggest social media network in the world, even it is now emerging as the most effective marketing tool. Instagram is one of the best places to promote and grow your online presence as it offers numerous brands and influences making full use of the platform.

In the last days, Instagram introduced a few new features, such as Instagram Stories and IGTV which made Instagram a more versatile platform. Some new update has rolled out which is being called Instagram Shopping. This new feature has been made to implement the eCommerce on Instagram, making it another good digital marketplace where the specific brands would be able to reach their prospective and potential audience.

Instagram is one of the most widely-used social media platforms around, and with Instagram Shopping adding yet another function, it opens up another opportunity for websites to gain conversions and boost their traffic.

Here is how it could help in boosting your business:

The concept of Instagram Shopping can organize various sellers and businesses using Instagram as a way for users to showcase, find and order their products. This led to more and more users buying their products and completing their transactions on Instagram. With Instagram Shopping finally launching, users would now have a more convenient way of completing transactions. Shopping on Instagram gives your business an immersive storefront for people to explore your best products. With shopping on Instagram, you can share featured products through Feed and Stories, or have people discover your products in Search & Explore. By interacting with a shopping post or story, people can take the next step to learn more about products that inspire them from the brands they love.

To enable product tags in posts and product stickers in stories, you’ll need to have products linked to your Facebook Catalog. Once you’ve set up your catalog, you’ll be able to create shopping posts and shopping stories; as well as view insights on how your shopping posts are performing.

instagram shopping

When someone taps a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they will see:

  • An image of the product from your post

  • A description of the product

  • How much the product costs

  • A link that takes them directly to your website, where they can purchase the product

How it works

When viewing an Instagram profile of a brand you want to buy, look for images that have a shopping bag icon in the top right corner of the thumbnail image.

Instagram Shopping Icon

After tapping on the thumbnail, you can tap on the image itself to view the price and tap on the icon to get more detailed information about the product.

Instagram Shopping Product

On the product image and description, you have the option of viewing and purchasing it on the business website. Tapping on the description allows you to view more detailed information about the product. The information provides details such as product measurements and dimensions, product material, accessories, and even available colors.

Instagram Shopping Product Description

On the bottom of the description, you would be able to view similar product posts that you might also be interested in. This allows users to be able to look for alternatives and new products that they may like.

How Instagram Shopping can boost your business

By using Instagram Shopping, users would now be able to view products much easier and with more detail than before. Along with a more refined way of viewing products, users would now be able to access the website where the products are located and immediately make a purchase. This means that you are not only getting traffic on your Instagram account, but you are also getting more traffic to your website as well. Leading users to your website mean getting conversions after purchasing a product, which helps your business grow purchase after purchase.

Social media marketing on Instagram allows for many opportunities for users to be able to discover your business. By using Instagram Stories, utilizing live video, and even creating interesting video content on IGTV, promoting your business on Instagram offers a good degree of versatility. This also means that your content creation team would be getting really busy, as these Instagram features have to be utilized differently to promote your products.

Instagram Shopping may still be a very new function, but its impact will surely be felt by businesses that utilize it. Through this feature, they can expect more people to access their products on Instagram, while being able to improve their website traffic.

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