All the promotion in the world won’t build a thriving audience if your content sucks. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.
Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.
Write things that make people think. Inspire people. Change lives. Create value. Blow people away with your usefulness. Only after you create epic shit should you worry about sharing your content with other people. All the promotion in the world won’t make your site popular if your content sucks.
Start to say shit that matters. You start to say what you really think. You stop cranking out endless boring lists of garbage you don’t even believe in. You grow some balls and make a real case for why the world should actually give a shit about what you have to say. And THAT’s where you finally find the seed of something that matters. This isn’t about finding an easy path to making a living. This is about making the difference you know you can make.
Put your words in a different format. Go visual. Try creating an infographic or slideshare presentation.
Go big. Write something so incredibly thorough and valuable that people are compelled to share it.
Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.
Learn how to create a viral post, and try creating one yourself
Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.
Be everywhere. Make videos, create a podcast, represent on different social media platforms.
Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience.
When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly.
The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).
Directly ask people to subscribe once in a while. Tell ’em what’s in it for them.
Create special subscriber-only content.
In your welcome email for new subscribers, point them to your social media profiles so they can connect with you in different ways.
Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.
Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard earned visitors are leaving before they read your incredible content.
Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.
Use social proof. New visitors are looking for clues about whether your site is worth spending time on. Use validation (in the form of metrics, testimonials, “as seen in” logos, etc.) to reinforce your value.
Make it easy for people to share your content
Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Don’t worry about optimizing your content. Write for humans like normal but use keywords in your headline and content URL.
Make sure your site is Google friendly. Offer a sitemap, use an SEO-optimized platform (or plugin) and register for Google Webmaster Tools.
Focus on optimized content instead of link-building for long-term SEO success.
Make your site as fast as possible. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads. Consider moving to a faster webhost and leverage caching
Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience.
Your own successes can be borrowed upon as well. Look through your old content and think about your most successful strategies. Reuse what works until it doesn’t work any longer.
Organize a group writing project. Each blogger writes on a central theme, and each article links to all the others in the series.
Start a social media promotion group. Invite people you respect. Each person can submit content for others in the group to Tweet, Like, etc. only if it’s a good fit. Organize this for free using Google Groups.
Organize a group survey in your niche.
he best way to rise above the noise of the billions and billions of pieces of content being shared every day is to do something remarkable.
Create a big ambitious group project and invite your readers to participate.
Set a big audacious goal for yourself and report on your progress over the months or years it takes you to get there.
Launching a product also always leads to tons of interview requests, links from other blogs, partnership inquiries, and a different kind of respect from colleagues. Plus, because your new product will generate revenue, this should be top on your list.
Offer an affiliate program and pay commissions to people who refer customers to your product. Reach out to these affiliates before your launch and offer to help them with content, interviews, webinars or anything else that will help them drive sales. You’ll be getting access to a whole group of customers you wouldn’t have otherwise.
The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you.
Link out freely to content you admire and think your audience would appreciate. Linking out is one of the best ways to get noticed and start making friends online. Make sure you include the name of the site or content author you’re linking to increase the chances of the author learning about your link.