Generation Z, currently in school and the early years of college, is more willing to work longer hours and weekends than their elders are, according to a recently released report by Monster Worldwide Inc, a job-search firm. The data was gathered in January by research agency TNS, which surveyed members of Generation Z from age 15-20.
Of more than 2,000 people surveyed, 58% of Generation Zers said they would come to work on evenings and weekends in exchange for a bigger paycheck, compared with 45% of millennials, 40% of Generation X, and 33% of boomers.That’s not entirely surprising: They’ve got youth on their side and are not burdened with child-care duties that make working irregular hours difficult for their generational predecessors. Zers surveyed were the most motivated by money , although 74% of them said work should have a greater purpose than earning, compared to 45% of millennials, 40% of Generation X, and 33% of boomers.GenerationZ
Brands seeking to recruit young blood should consider forgoing the beer fridge and ping pong table in exchange for a good health plan. While Gen Z might be more energetic, its first job requirements are reminiscent of generations before them. Seventy per cent of those surveyed said their top priority is health insurance, followed by a competitive wage, a boss they respect, room for growth, and parental leave.