People who use Android smartphones may have greater levels of honesty and humility than iPhone users, new research suggests.
Researchers also found that women were twice more likely to own an iPhone than an Android Phone. “Smartphone choice is the most basic level of smartphone personalisation, and even this can tell us a lot about the user,“ said Heather Shaw from the University of Lincoln in the UK. Researchers conducted two studies. In the first, they asked 240 participants to complete a questionnaire about characteristics they associate with users of each phone brand. In the second study , they tested these stereotypes against personality traits of 530 Android and iPhone users.
The results from the first study showed Android users are perceived to have greater levels of honesty and humility, agreeableness and openness traits but are seen as less of an extrovert than iPhone users. The results from the second study showed most of the personality stereotypes did not occur in reality, as only honesty and humility was found in greater amounts within Android users.
When measuring the characteristic “avoidance of similarity“, Android users avoided similarity more than iPhone users.