Three tips to help you take a step back, gain a clearer perspective and convert your good visuals into great hotel stories.
- Keep it Simple
Humans tend to over think and overcomplicated tasks. Life can actually be quite simple. So what’s stopping you from applying that same approach to your hotel’s digital marketing strategy? Check out these tips to help jump start your creative energy.
- Consider the season, local attractions or special events you can highlight. The summer months tee it up over the plate for you with an overflow of ideas. Showcase your pool area, outdoor recreational activities, the local amusement park, beach and zoo. If you are a limited service hotel, perhaps based around a metropolitan airport, take advantage of the fact that you are the nucleus that connects thousands of people from all walks of life. Or if your hotel hosts a variety of weddings, you can get creative with shots of your ballroom, happy newlywed couples, and joyful guests taking in the occasion. Stretch your imagination; the possibilities are endless.
- Keep it Fresh
You don’t want week old fruit from the farmer’s market do you? So why would you subject your shoppers to stale and moldy content?
- Create a dedicated page on your website with special upcoming events. Update it once a week with interesting content and photos sourced straight from the creators of the event. User Generated Content (UGC) is an underrated concept that is slowly building momentum within the digital marketing sphere. Encourage your guests to take advantage of their smartphone’s social media apps and share their portrayal of their visit. It allows for an authentic vantage point that professional photos sometimes cannot suffice.
- Keep it Relevant
When the phrase “search engine optimization” gets thrown into an everyday sentence, people usually begin fearing the headaches of coding and staying up to date with the advanced search algorithms. Do not fret. Stay ahead of the game with this tip.
- Keep your photos and videos grouped and presented in a logical manner. Always remember it’s the guests’ experience that you want to enhance, not the search engine’s. However, search engine optimization can be maximized in a few different ways. Tagging your multiple, linked pieces of content with common search terms and keywords can help boost your organic search rankings, making your hotel easier to find. Remember, the search engine giants tend to give preferential treatment to those that regularly update their websites.
Transforming content into epic stories can be challenging, but keep it simple and before you know it, your hotel’s narrative will erupt off the screen. Think outside the box. Actually better yet, pretend there isn’t a box to begin with. Why confine your creativity to a geometrical shape? Brainstorm and collaborate with your team and let the ideas flow.