Fashion Design has always formed the mainstream of global design education. With the proliferation of digital media, easy access to information, economic growth and rise of the ‘aspirational bourgeois’ seeking upward mobility, fashion and luxury are being redefined like never before. Clothing, accessories and lifestyle products aren’t simply being created to fulfil utilitarian needs. Users across the world are seeking increasingly sophisticated aesthetic experiences that address issues of self-expression and self-definition. At the same time, designers from distinct ethnic backgrounds are also seeking global reach and recognition. International Fashion houses and labels are sourcing designers trans-nationally with expertise in varied techniques, crafts, materials and an understanding of global-markets, cultures, and technological innovations in the field. In fact, fashion design has become a profession that lends heavily to allied industries, which is demonstrated by the fact that fashion designers are also being hired by lifestyle brands, websites, and work as design analysts as part of fashion-business intelligence teams and product design teams. Consequently a Bachelor of Fashion Design is one of the most sought after courses around the world.
A ‘bespoke educational model’ that has a tailor-made approach to the rapidly changing global fashion design business and society at large. This model promotes the cause of design-thinking, balancing the aesthetic, cultural and functional aspects of design. Fashion Designing Course focuses equally on creative innovation, technical skill and commercial opportunities. Students are groomed to design for an international audience and establish a cross-cultural reach while ensuring that they also have a thorough grounding in local and indigenous crafts, materials and designs. Graduating student portfolios will reflect eclectic sensibilities with strong visual literacy, meticulous training in craft and design technique, silhouettes, print philosophies, and an ability to adapt to a multi-perspective global fashion market. The program is underpinned with awareness of serious concerns like sustainability, ethics, diversity, better production practices and cultural identities.
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